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Meet the marketing and communications team

Meet the team who are redefining the way the sport is communicated and promoted.


Paul Makinen

Paul Makinen

Head of Marketing and Insight

Paul’s background in research and data-driven marketing is used to good effect at England Squash, gathering insight to develop effective strategies, programmes, initiatives and campaigns. He is also responsible for managing the squash database and project managing the development of the new website. Paul is passionate about rugby, and still drags himself out onto the pitch most weeks. He also admits to hacking around on a squash court, and also enjoys playing touch rugby, running, cycling and the gym.


Get in touch with Paul: paul.makinen@englandsquash.com


Donna Helmer

Donna Helmer

Content and Communications Manager

Donna brings more than 15 years’ digital experience to England Squash and jumped at the chance to raise the profile of squash. Donna manages communications including PR, web and social media. Prior to joining England Squash, Donna worked on a number of high profiles brands at the BBC including Blue Peter, Spooks and Casualty. Aside from squash, playing hockey and entertaining two young kids keeps her on her toes.


Get in touch with Donna: donna.helmer@englandsquash.com

Nicola Moloney



Nicola Moloney

Competitions Manager

Nicola brings with her more than 11 years’ experience in competition management with Badminton England and Manchester City Council and has already made her mark on one of our biggest tournaments, the Blowers Jewellers National Squash Championships. Eight-time masters winner Nick Taylor described this year’s tournament as “the best ever”, so you can expect to see further improvements to this great tournament, as well as many others, with Nicola at the forefront. She also spearheaded the delivery of the Badminton World Championships at Wembley Arena in 2011, as well as launching the successful National Badminton League. Nicola enjoys playing basketball and is captain, team manager and treasurer of her club as well as a national league basketball referee.


Get in touch with Nicola: nicola.moloney@englandsquash.com

Sam Longley


Sam Longley

Customer Service Co-ordinator

Sam has devoted her career to working in sport and is responsible for the administration of our major competition and events, part of a team driving forward evolution and improvement in competitive squash in England. She is a trained netball coach and umpire who sits as the chair of the Greater Manchester Netball County Association. Sam makes further use of her time by helping with basketball administration and sitting as the chair of the PTA at her children’s school. Sam’s devotion to sport has helped inspire her three children into playing basketball, football, cheerleading and gymnastics.

Get in touch with Sam: sam.longley@englandsquash.com

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